Breaking Barriers with
Ov’r To You
A Student Social Integration Journey
Category
Brand Identity | Logo Design | Social Media Design
Duration
3 Weeks (2021)
Project Type
Self-Initiated Project
Overview
Imagine the excitement of a new city,
London's vibrant energy...
and the sudden pang of loneliness.
This is the reality for many
international students.
We Set Out to change that.
This case study explores "OV'R 2 YOU," a game born from a collaborative project at the University of the Arts London. Witnessing the challenges faced by international students – a struggle to belong in a new city – we embarked on a Human Centred Design journey. The outcome resulted into a unique card game fostering connections and offering an interactive pathway to navigate the complexities of life in a new city.
Nearly
8/10
students face mental health issues when moving to a new country
Challenge
students struggle to break the ice and make friends in new cities.
77.4%
Having walked this path myself during my higher studies in a new country, I couldn't help but notice the prevalent feeling of disconnect.
Research revealed the harsh reality – navigating life in London as an international student often leads to loneliness, cultural shock, and difficulties in forming meaningful connections. The weight of these challenges can lead to significant mental health issues and a strong desire for increased social support.
The initial observation of isolation went deeper. It revealed a significant challenge for international students – the need for a sense of belonging.
The Struggle is Real
Solution
The Power of Play
Tackling the Challenge,
One Card at a Time
'OV'R 2 YOU' isn't just about entertainment; it's a gateway to self-discovery and building genuine connections.
Each time the cards are shuffled, it unlocks a journey of growth and togetherness. The game directly tackles the challenges faced by international students. Feelings of isolation and cultural shock are countered by fostering a strong sense of belonging, being the perfect icebreaker for forming meaningful connections. 'OV'R 2 YOU' is also budget-friendly, making it easily accessible for all students to join the fun and build their support system.
Understanding the Essence of OV’R 2 YOU
"OV'R 2 YOU" is guided by four core areas of student life: Mind & Body, Relationships, Career & Passion, and Lifestyle. These "beacons" serve as a framework for conversation, prompting self-discovery and shared experiences. Each area is explored through a three-part structure:
Light Reflection: Introductory questions get the conversation flowing and encourage participants to get to know each other.
Deeper Understanding: As the game progresses, questions delve deeper, fostering meaningful connections.
Profound Bonds: The final section encourages vulnerability and shared experiences, solidifying newfound friendships.
And finally Building the Bridges, Literally
Adding a playful touch, the cards interlock at the corners, allowing players to build a physical structure together throughout the game. This not only adds a fun layer to the experience but also serves as a tangible symbol of the connections being formed.
"OV'R 2 YOU" goes beyond a simple game
Coffee’s brewed, brains cells are
(somewhat) awake.
Let’s design magic!